Scientists, matchmakers, and "people" (the people seeking "love") do not understand how Love happens. They build a list of objective criteria, but real world results (such as #speedDating) proves otherwise.
Analysis: I suspect that most of those "people" are women. After all, men are fairly uniform in what they want. Looks are everything, almost. Relationship initiation depends mostly on women: will they pick up the phone when the men call.
In that light, this article is very obvious. Women do not know what they want. And Psychologists failed the moment they believed what women say.
Which is also obvious to any man who have dated women AND at least some familiarity with romantic comedies.
If they stop asking women, and instead observe women's reactions to men's actions, like Pick-Up Artists have done, they would have saved themselves tons of heartache. But then, most psychologists are women. So that's not gonna happen.
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